How has the % of cash buyers for Manhattan’s new development and resale condos changed over time? Apr 2026 update: Cash purchases remain elevated but stable. In March 2026, cash buyers accounted for roughly 68% of...
Author - Marketproof
Cold Email Benchmarks for 2026: What NYC Real Estate Agents Need to Know
Cold email remains one of the most effective ways for NYC real estate agents to reach property owners, but the bar keeps rising. Instantly.ai just released their 2026 Cold Email Benchmark Report — analyzing billions of...
Why Your Clients Already Want to Work With an Agent (And How to Make Sure They Choose You)
Most of your clients decided they wanted an agent long before they started looking for one. “I need to sell my home” leads naturally to “I need to find a great agent,” the same way planning a...
Marketproof Playbooks: Step-by-Step Guides to Win More Listings
The best listings don’t come from waiting. They come from working your market with the right data and a smart plan. That’s why we built the Marketproof Playbooks: practical, step-by-step guides that show you...
Expired Listings Playbook: Find and Win Expired Listings with Marketproof
When a listing expires, it signals something specific: an owner wanted to sell, hired a broker, and the property didn’t trade. The motivation is still there. What’s missing is a new plan and the right broker...
REBNY Universal Co-brokerage Agreement: Jan 2026 Update
The REBNY Listing Service Universal Co-brokerage Agreement Rules and Regulations state the rules for co-broking in New York City. Co-broking is when a home buyer and seller’s brokers coordinate a deal. REBNY-Universal...
Owner Outreach Playbook: Build Market Coverage & Convert Owners with Marketproof
A step-by-step playbook for real estate brokers who want to build market coverage and generate owner conversations. The brokers who consistently win listings aren’t the ones sending the most emails. They’re...
Why Marketproof’s Owner Outreach Delivers Better Results Than Traditional Skip Tracing
If you’ve ever paid for skip tracing, you know the challenge: sifting through lists to find which contacts are actually accurate. Wrong phone numbers. Outdated addresses. People who haven’t owned the...
Marketproof Marketing Center Success: Impactful Reports, Posts, Newsletters, and Postcards Instantly
Marketproof strives to make real estate information easily accessible and sharable. We’re here to help you be more efficient and even better at what you do. Marketproof Pro subscribers can create impactful, data-driven...
Marketproof Marketing Center Success: Creating Comp Reports that Win More Deals
With Marketproof Pro’s Marketing Center, real estate agents can quickly create polished comparative market reports (CMA) that present a property’s market price and support that price by comparing it with recently...
