Blocks & Lots

Marketproof Announces Commercial and Residential Data Subscriptions

Marketproof, the leading platform for NYC real estate data, has launched Marketproof Data Subscriptions. Data plays an ever-increasing role in helping brokers, developers, contractors, lenders, and other professionals understand the rapidly changing real estate marketplace.

Marketproof Data Subscriptions is a selection of spreadsheets emailed to subscribers daily. Instead of sifting through government websites, subscribers receive a tailored snapshot every morning of the events most relevant to them.

Our commercial data subscriptions include new buildings and demolitions, major alterations, certificates of occupancy, permits issued, and more. Our residential subscriptions cover purchase loans, sales, and an enhanced look at sales with extra details about each transaction.

What Data Subscriptions can do for you

The data subscriptions are designed to drive lead generation, optimize market research, and help with any data-driven business initiative.

Home service and maintenance providers may find the certificate of occupancy subscription useful. A TCO signals that closings can begin and tenants can set up shop or begin living in commercial and residential buildings, respectively. This means potential business for interior designers, landscapers and gardeners, kitchen and bathroom professionals, closet and cabinet sellers, and more. Brokers, property managers, and attorneys may also use the CO subscription to target new business.

The permits subscription supplies updates on permits issued for new buildings, demolitions, and major alterations. This is a prime opportunity for companies in construction to get in on the action. But it could also benefit brokers, lenders, and investors, who will spot large-scale opportunities to invest in a project.

On the residential side, the enhanced sales data set not only includes new deeds and tax documents but also covers the discount at which a unit sold, the number of days it was on the market, and the mortgage amount and lender. Vital information for developers, brokers, and others who need to know how units are pricing and buildings are doing.

Home services and marketing companies may use this data to target new movers. Interior designers and home furnishers can home in on customers in their ideal price range. Energy suppliers, property managers, and insurance agents will find new tenants or condo and co-op boards possibly in need of their services.

Of course, these are just several of the use cases. At launch, there are a total of ten different data subscriptions.

Marketproof can also create custom data sets for enterprise subscribers. Perhaps you want to target buildings that have been on the market for a specific period of time or you are in a specialty needing a type of data not unavailable in our current data sets. Marketproof can extract that data and combine it with other datasets.

Data quality and quantity

Marketproof Data Subscriptions point you toward new customers and business opportunities. They work because the data is high-quality, it’s comprehensive, and it’s far quicker to operationalize than if you get it from government websites.

Quantity: You get contact information for the people and companies in your market segment. That could include tenants, permit applicants, developers, lenders, brokers, etc. But you don’t just get current contact information. You also get histories of these parties’ previous projects and activities, as well as any related building histories, that have been assembled by Marketproof over time.

Quality: Marketproof data is reliable. You get names, phone numbers, and email addresses for the parties involved in the deals of your choosing (e.g., COs, alterations, and loans). You also get reliable property addresses. The days of searching ACRIS for an address that doesn’t pop up only to find the property you’d like to find is under another address are over. Marketproof resolves primary, alternate and known as addresses for you.

Data Subscriptions: the basics

Subscribers receive a daily spreadsheet with the latest data related to all their subscriptions. The daily email covers all the data in the categories you’ve purchased for the past 30 days.

Don’t settle for a one-time download. Marketproof’s subscriptions are monthly and recurring, ensuring your data does not go stale as soon as you buy it. Subscriptions start at just $50/month.

This is a deliberately simple product with no complicated contracts. You can cancel anytime, and you keep whatever data you download.

How it works

On the Marketproof Data Subscriptions page, you will see the various data sets to which you can subscribe.

Add a data set (e.g., Commercial Sales) to your cart. Once you purchase a data set, it becomes part of your dashboard. The dashboard will automatically update with the latest information, and you will automatically receive daily emails with all the data sets you’ve purchased.

You can add new subscriptions and cancel ones you’ve added at any time. You can also download free samples to determine what information you need to power your business.

Joe Zappa