With Marketproof Pro‘s Marketing Center, you create market reports, social posts, newsletters, and postcards in minutes.
This podcast discusses why Market Reports from the Marketing Center are game-changing for everyone, whether a tech quiz or just learning how to do digital marketing.
Podcast
Imagine this:
You need to prep for a client meeting, or you want to launch a killer marketing campaign, or maybe you just want to stay in the know about market trends, and you could whip up a professional-looking market report in minutes.
Podcast Transcript
0:00: Hey, everyone, welcome back.
0:01: You know how we’re always talking about how data is king in real estate?
0:05: Yeah, it really is.
0:06: Well, today we’re going to take a deep dive into how to make that work for you.
0:10: Sounds interesting.
0:11: It is.
0:12: We’re talking about Marketproof Pro’s marketing center and how it can help you create awesome market reports, like seriously professional stuff.
0:19: Oh wow, that’s pretty cool.
0:21: I’ve heard about Market Proof Pro, but I’ve never actually used it myself.
0:24: Oh, it’s a game-changer for sure.
0:25: So tell me what’s so special about it.
0:27: Well, think about this.
0:29: How much time do you usually spend putting together those market reports for your clients?
0:35: Honestly, way too much.
0:37: Right?
0:37: It’s like a never-ending cycle of spreadsheets and graphs.
0:40: Yeah, and getting them to look nice.
0:42: Forget about it.
0:43: Exactly.
0:44: But with Marketing Center, you can literally generate reports in minutes.
0:49: Hold on, minutes.
0:50: Are you serious?
0:51: Totally serious.
0:52: And they don’t just look, you know, thrown together either.
0:54: They have a whole library of pre-built templates.
0:57: Oh, so they’re like those cookie-cutter templates you see everywhere.
1:00: Not at all.
1:01: They’re just a really solid starting point.
1:03: You’ve got options for overall market overviews, new developments, luxury markets, you name it.
1:09: OK, so that sounds helpful for like.
1:11: Getting the ball rolling.
1:14: But can you really customize them?
1:16: Like, make them your own.
1:16: I want my brand to stand out.
1:18: Absolutely.
1:19: You can add your own branding, your logo, contact info, and it goes way deeper than that.
1:24: You can pick different themes, colors, fonts.
1:27: Wait, like actually choose different fonts, not just like Times New Roman or Ariel.
1:31: Yeah, like you can make it really sleek and modern.
1:35: Or go for a classic elegant vibe, huh.
1:39: So you can actually match the report’s style to, like, the neighborhood or the type of properties you’re featuring.
1:45: Now you’re getting it.
1:46: This is actually making me excited to try this thing out.
1:48: I knew you’d come around, but hold on, how much control do you actually have over the content?
1:53: So this is where it gets really cool.
1:55: Remember we were talking about becoming that.
1:57: Neighborhood expert.
1:58: Well, you can choose exactly which area you want your report to focus on, like down to the street level.
2:04: Pretty much boroughs, neighborhoods, or even a custom area that you draw right on the map.
2:09: So let’s say I have a client who’s obsessed with Billionaires’ Row.
2:14: Yeah.
2:15: Could I just outline that little section of Manhattan and generate a report on those luxury properties, boom, that’s exactly what you can do.
2:23: OK, wow, that’s impressive.
2:25: You could give a client a report tailored to exactly what they’re interested in.
2:29: And think about the impact.
2:30: It shows them you’re not just some agent throwing random listings at them, right?
2:35: You’re the expert on that specific market, and you’re giving them hyperlocal insights.
2:39: It’s all about adding value for your clients, 100%.
2:43: And don’t forget about the date ranges.
2:45: You can compare different time periods to show market trends.
2:49: OK, so you can show what happened in the market last year compared to this year.
2:52: Exactly.
2:53: It helps tell that data-driven story, you know.
2:56: So it’s not just showing what’s happening now, right, but also how things have changed over time.
3:01: That context is so important, so important.
3:04: OK, I’m really curious about the data itself now.
3:06: What kind of info we’re talking about?
3:08: You get all the essentials.
3:10: Number of contracts signed, days on market, closing prices, all of that.
3:14: OK, that’s all pretty standard stuff though, but it goes deeper.
3:17: You can also see inventory levels.
3:19: That’s key for figuring out if it’s a buyer’s market or a seller’s market.
3:23: Hold on, can we back up for a second?
3:24: I think it’s important to explain what inventory levels actually mean.
3:28: Yeah, good point for people who aren’t real estate pros, you know, totally.
3:31: So basically, inventory level is how much available property there is out there at a given time, right?
3:37: And that’s how you know if it favors buyers or sellers.
3:40: It’s all about supply and demand.
3:42: Exactly.
3:43: And understanding that can make a huge difference for anyone making decisions about real estate.
3:47: Absolutely.
3:48: So what other juicy data points can you find in these reports?
3:52: 01 of my favorites is absorption rate.
3:55: Absorption rate, what’s that?
3:56: It basically tells you how fast properties are selling in a certain area.
4:01: OK, so high absorption rate means things are moving quickly.
4:06: Yep.
4:06: Hot market buyers got to act fast.
4:09: A lower rate means things are moving slower.
4:11: Got it.
4:12: So it’s a way to see how competitive the market really is.
4:14: That’s it.
4:15: Now you’re seeing the power of these reports.
4:17: They really help you understand the story behind the numbers, which is so much more helpful than just a bunch of stats.
4:22: Exactly.
4:22: And here’s the thing: the marketing center is all about balance between automation and personalization.
4:30: OK, explain that to me.
4:31: So, The report text is generated automatically based on your choices, right?
4:37: But, and this is key, you can edit it.
4:40: You can add your own insights, commentary, even personal stories to connect with your clients.
4:45: Oh, that’s smart.
4:46: So you’re not stuck with just the generic stuff.
4:48: Nope, you can really make it your own.
4:50: So, like, imagine you’ve got this awesome report all customized and everything.
4:54: How do you actually share it with people?
4:56: OK, so getting these reports in your client’s hands is easy peasy.
4:59: The simplest way is to download it as a PDF.
5:02: OK, pretty straightforward.
5:03: You can attach it to emails, use it in presentations, whatever you want.
5:07: Makes sense.
5:07: That works for like one on one client stuff.
5:10: Yeah.
5:10: But what about reaching more people, like potential clients who don’t even know you yet?
5:15: Oh, that’s where the real marketing magic comes in.
5:17: OK, I’m intrigued.
5:19: Tell me more.
5:20: So picture this.
5:21: You’ve got a fantastic report highlighting everything amazing about a specific neighborhood.
5:28: You could email that out to your entire client list, boom, instant expert status.
5:33: I like it.
5:33: It’s like giving them a taste of what you know, exactly, and it shows them that.
5:38: You’re the go to person for that area.
5:40: But what if someone’s totally new to the area, they wouldn’t even be on your email list yet.
5:44: , you’re thinking like a true marketer, and that’s where things get even cooler.
5:48: You know those online flip books you see on websites?
5:51: Yeah, those are pretty cool.
5:51: You can actually upload your market proof pro report to this platform called ISU.
5:57: ISU.
5:57: It makes this sleek, interactive flip book.
6:00: You can put it on your website, share it on social media.
6:02: Oh, I see where you’re going with this.
6:04: It’s like a lead magnet.
6:05: You got it.
6:06: People are always curious about the market, especially if they’re thinking about buying or selling, right?
6:11: So you offer them valuable info for free and they give you their contact info to get the full report.
6:18: Genius, win-win.
6:20: You get to show off your expertise and generate leads, and potential clients get access to all this great market data, right, they can make more informed decisions.
6:29: But wait, there’s more.
6:31: The marketing center isn’t just about reports.
6:33: Wait, seriously.
6:35: There’s even more to this thing.
6:37: They have a whole tool kit to help you with your marketing.
6:39: OK, you’ve got to tell me about these goodies.
6:41: What else is in there?
6:42: Think social media post templates, ready to go.
6:45: Catchy visuals, engaging copy, it’s all done for you.
6:48: Wow, so you don’t even have to come up with the content.
6:50: They even have newsletters, customizable, ready to send to your subscribers.
6:54: So you can keep them updated on what’s happening in the market, show off your expertise, and if you like traditional marketing.
7:01: They even have postcard templates.
7:03: Postcards.
7:04: Really?
7:04: Old school.
7:05: I kind of like it.
7:05: You can customize them, send them to specific neighborhoods, target that hot market.
7:11: Oh, I see.
7:12: You could send a postcard with like a beautiful property on it and highlight some key data points from their report to show its value.
7:20: Now you’re getting it.
7:21: It’s all about reaching people where they are, right, giving them the info they need in a way that works.
7:27: MarketProof Pro really takes a holistic approach to real estate marketing, don’t you think?
7:32: It’s like they’re not just giving you a tool, they’re giving you a strategy.
7:36: That’s the perfect way to put it.
7:37: They’re empowering you to be a data-driven.
7:39: Storyteller.
7:40: Love that.
7:41: Using market insights to make smarter decisions and connect with your audience.
7:45: And the best part is you don’t need to be some tech genius to use it.
7:48: Yeah, I was going to say this sounds way too complicated, super user friendly.
7:52: So let’s break this down for our listener.
7:54: What does all this mean for them?
7:56: How can they use this?
7:57: Imagine this.
7:59: You need to prep for a client meeting, or you want to launch a killer marketing campaign, or maybe you just want to stay in the know about market trends, and you could whip up a professional looking market report in minutes.
8:12: OK, that would be a game changer for sure.
8:14: It gives you a serious edge, whether you’re an agent, an investor, or just someone who wants to make smart choices about buying or selling, because everyone needs to understand their local market.
8:23: Right?
8:24: You can’t just rely on gut feelings.
8:26: You got to have the data to back you up.
8:28: Exactly.
8:29: And with Markproof Pro, you don’t need to be some data scientist to get those insights.
8:34: That’s what I like to hear.
8:35: I’m not a numbers person, so they make it super easy to use.
8:38: It’s impressive and understandable.
8:40: Here’s something to think about.
8:42: How could you use hyperlocal data like this to get ahead?
8:46: Ooh, good question.
8:47: Could it help you land that dream listing or negotiate a better price?
8:52: Maybe just feel more confident about your real estate moves.
8:55: The possibilities are kind of endless.
8:57: It’s all about understanding the power of data, and MarketProof Pro puts that power right in your hands.
9:03: Couldn’t have said it better myself.
9:05: They give you the tools to turn that data into action.
9:08: Creating those eye catching reports, targeted marketing materials, even just having more informed conversations.
9:13: It’s all there.
9:14: So, if you’re ready to take your real estate game to the next level, I highly recommend checking out MarketProof Pro.
9:21: They have a 7 day free trial.
9:23: Oh, that’s nice.
9:24: You can explore all the features, see how easy it is to use.
9:27: Totally.
9:27: And if you’re not sure if it’s right for you, hey, that free trial is risk free.
9:32: Exactly.
9:33: You can see how it can help you achieve your goals.
9:35: Yeah, because a report just sitting on your computer doesn’t do you any good, right?
9:39: Right.
9:39: You got to get it out there.
9:40: So how does MarketProof Pro help you do that?
9:43: Well, the easiest way is to download it as a PDF.
9:46: OK, so you can like attach it to emails, put it in presentations, even print physical copies if you’re old school.
9:53: Right, right, I get that.
9:55: But what about if you want to reach a wider audience?
9:58: , you’re thinking bigger.
10:00: I like it.
10:01: Yeah.
10:02: Like people who might be interested in working with you but haven’t reached out yet.
10:06: OK, so remember how we talked about becoming that neighborhood.
10:09: Imagine you create this awesome report on like the hottest neighborhood in your market.
10:15: You could send that report out as an email blast to your whole client list.
10:20: I see what you mean.
10:21: It’s like you’re showing them exactly what you know.
10:23: Exactly.
10:24: You become the go to source for info on that area.
10:27: OK, I’m following.
10:28: But what if someone’s totally new to the area?
10:32: Like they haven’t even thought about contacting an agent yet.
10:34: You’re good.
10:35: That’s where it gets even more interesting.
10:36: Yeah ever seen those?
10:37: Online flip books.
10:38: Yeah, those are pretty cool.
10:40: You can actually upload your Market proof pro report to this platform called Issue and it turns your report into this sleek interactive flip book.
10:50: Oh, I see.
10:51: You can embed it right on your website or share it on social media.
10:54: , that’s smart.
10:55: So it’s like a lead magnet.
10:57: Bingo.
10:57: People are always curious about the market, always.
11:00: Especially if they’re thinking about buying or selling.
11:02: Exactly.
11:03: So you’re offering them valuable info for free, and in return they give you their contact info to access the full report.
11:10: That’s brilliant.
11:11: You get to show off your expertise and you generate leads.
11:14: Exactly.
11:14: Everyone wins, but guess what?
11:16: There’s even more to the marketing center.
11:18: It doesn’t stop at reports.
11:20: Hold on, are you serious?
11:21: There’s more.
11:22: There’s a whole tool kit in there to help you boost your marketing.
11:25: OK, this is getting better and better.
11:27: Tell me everything.
11:29: What else is in this magical tool kit?
11:31: So they’ve got these social media post templates.
11:34: OK, so you don’t have to start from scratch every time you post.
11:38: Nope.
11:38: They’re ready to go with eye-catching visuals and engaging copy.
11:42: So it’s like done for you, pretty much.
11:45: And they have customizable newsletters too.
11:47: Newsletters nice.
11:48: Keep your subscribers in the loop, share your insights, all that good stuff.
11:52: It’s like staying top of mind.
11:54: Exactly.
11:55: And if you like the old school approach, they even have postcard templates.
11:58: Wait, really?
12:00: Postcards, who still uses those?
12:02: Hey, don’t underestimate the power of print.
12:05: You can customize them and send them out to specific neighborhoods.
12:09: Oh, like target a really hot market.
12:11: Yep.
12:12: Imagine sending a postcard with a picture of a beautiful property, and then you can highlight some of the key data points from the report, right?
12:20: Show its value, make it irresistible.
12:22: That’s a really smart way to like blend digital and traditional marketing.
12:26: It’s all about reaching people where they are and giving them the information they need in a format they like.
12:32: It’s the options, right?
12:33: Exactly.
12:34: Don’t you think Marketproof Pro takes a really holistic approach to real estate marketing?
12:38: Totally.
12:39: It’s like they’re not just throwing a tool at you and saying, figure it out.
12:43: They’re giving you a whole strategy.
12:45: It’s impressive.
12:46: I love that.
12:47: They empower you to be a data-driven storyteller.
12:50: Yes.
12:51: And you can use those market insights to make better decisions and connect with your audience in a meaningful way and hopefully close more deals.
12:59: That’s the goal.
13:00: And the best part is you don’t have to be some kind of tech wizard to use it.
13:04: Yeah, because that’s my biggest fear.
13:06: I get it, but it’s really user friendly.
13:08: So for our listeners out there, what does this all mean for them?
13:12: How can they?
13:12: Take this knowledge and actually use it.
13:15: Well, think about it.
13:16: Imagine you need to prep for a client meeting or you want to launch a marketing campaign that actually works, or maybe you just want to stay on top of the market trends and you can just whip up a professional looking market report in minutes.
13:29: I’m telling you that would be a game changer.
13:31: It would give you such an edge, whether you’re an agent.
13:34: An investor or just someone trying to make smart real estate decisions, because knowing your local market is crucial, absolutely crucial.
13:41: You can’t just rely on what you hear from other people or, you know, your gut feeling, right?
13:46: You’ve got to have the data to back you up.
13:48: And with MarketProof Pro, you don’t have to be a data scientist to get those insights.
13:52: No spreadsheets, no complicated formulas.
13:55: It’s all laid out for you.
13:56: Easy to understand, easy to use.
13:58: So here’s a question for our listeners.
14:00: Think about how you could use this hyperlocal market data to get ahead.
14:04: Oh, good one.
14:06: Could it help you snag that amazing listing?
14:09: Maybe get a better price on a property or even just feel more confident in your real estate moves.
14:14: The possibilities are pretty amazing when you think about it.
14:17: It’s all about harnessing the power of data, and MarketProof Pro makes it so simple to do just that.
14:23: Couldn’t have said it better myself.
14:26: They give you the tools to turn data into action, creating amazing reports, targeted marketing, more informed conversations.
14:33: It’s all there at your fingertips.
14:35: It really can make a difference.
14:36: It’s like having a secret weapon in your back pocket.
14:39: Totally.
14:39: You’re not relying on gut feelings anymore.
14:42: You’ve got the data, solid facts to back up your decisions, right?
14:46: And the best part is with Marketproof Pro.
14:49: You don’t need to be a data expert to use it.
14:52: That’s a relief because I’m definitely not a numbers person.
14:55: It’s designed for everyone, whether you’re a tech quiz or you just learned how to turn on a computer.
15:00: Speaking of learning, let’s throw this back to our listeners.
15:03: Yeah, let’s get them thinking.
15:04: How could you use this kind of hyperlocal data to get ahead?
15:08: Hm, good question.
15:11: What are some ways our listeners can use it?
15:13: Well, could you see yourself landing that dream listing?
15:16: Because you’ve got the data to show why your pricing strategy is the best.
15:20: Woo!
15:20: Yeah, I could see that.
15:22: Or maybe you’re buying a property and you can negotiate a better price because you understand the market better than the seller.
15:28: OK, that would be awesome.
15:29: Or maybe you just want to feel more confident about your real estate moves.
15:32: Knowledge is power, right?
15:34: Having the right information can make all the difference, and that’s what MarketProof Pro gives you.
15:39: It’s the power of data.
15:40: And it’s more accessible than ever.
15:42: You don’t need a fancy degree or expensive software to make it work for you.
15:47: It’s right there in your hands.
15:49: So if you’re ready to step up your real estate game, I highly recommend checking out Marketproof Pro, especially since they offer a free trial, you can test drive all the features, see how it works for seven whole days.
16:02: Plenty of time to explore everything and decide if it’s right for you.
16:05: There’s no risk.
16:06: Nope, no risk at all.
16:08: You can see how it can help you reach your goals.
16:10: Exactly.
16:11: And until next time.
16:13: Happy analyzing
Marketproof Pro subscribers can use Marketing Center today.
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Photo courtesy of Bergen Brooklyn.
