Marketing Center Success: Creating Newsletters that Keep Prospects and Customers Focused on You

With Marketproof Pro’s Marketing Center, you can create market reports, social posts, newsletters, and postcards in minutes.

This video showcases the Newsletter section of the Marketing Center and what you can do with your newsletter, using the example of uploading your images as a part of your Mailchimp email campaigns.

Video Transcript

I’m going to show you how to create a newsletter using the Marketing Center and an example of what you can do with it.

With the Marketing Center, you can create newsletters for the overall market, new development, luxury, condo, co-op, and townhouse markets, each with its own unique template.

For this example, I’m going to create a Market Overview Newsletter, which will give us a marketwide newsletter, which will inform the reader on the condo, co-op, and single family homes market.

Once you click, “Preview & Customize”, you’ll see the newsletter created automatically for NYC. With information on contracts over time, the top buildings, and average prices, your newsletter is good to download and go if you like how it is.

However, you can do a lot more with this newsletter to make it more personal to you.

On the top, we have this bar with several sections to customize. First is Brand. Here you can upload your logo and add your contact information to have it on your newsletter. With themes, you can customize the look of your newsletter. We have a variety of predefined themes to choose from. If you click on Custom Options, you can then customize it even further by choosing the font style of either Bold or Elegant. Then you can change the color scheme and pick a specific color for every aspect of your newsletter including the accent, text, and background.

Area will change what exactly your newsletter will highlight. Search for any borough or neighborhood to showcase specifically that area to highlight. For example, I’ll put in Upper East Side, but also Upper West Side to showcase how specific you can get. You can also click on “map” and click on areas you want to showcase or use this polygon tool from the sidebar to draw an area to highlight. For example, we’ll add Billionaire’s Row to the newsletter. Then just click “Update” to have your newsletter reflect the changes you made, showcasing only the areas you wanted. Then with Date, you can choose the time range you want your newsletter to be. There are many different options including a custom time range.

Your newsletter is written automatically for you, but you can edit any of the text if you’d like with “Copy.”

Once you are satisfied with your newsletter, click on “Download Image”, and it’ll save your newsletter as a PNG image, allowing you to use it anywhere else.

Now, let me show you how to use it as a part of your email to send to your mailing list. There are many different services available, but for this specific example, I’m going to use MailChimp. As you are creating an email in MailChimp, you can add your newsletter as an image. When creating an email campaign, insert an image block. Upload your newsletter to MailChimp. Then, add your newsletter as the image.

And that’s it. You now have customized content for your newsletter made in a few minutes as part of your upcoming email campaigns.

Be sure to explore the other sections of Marketing Center to make market reports, social posts, and postcards today.

Marketproof Pro subscribers can use Marketing Center today.

Sign up for a free 7-day trial to use Marketing Center and the rest of Marketproof Pro.

Photo courtesy of 255 East 77.