Marketproof Pro Success: Creating A Collection that Wows your Clients, Colleagues and Prospects

With Marketproof Pro, you can organize and compare groups of properties with the powerful tool Collections.

This versatile tool can be used for a variety of real estate needs, whether you are an agent, developer, or investor. Help a buyer find a new home, compare performance against similar projects, track potential opportunities are just a few examples of why Collections can be integral to your workflow.

This video showcases how to create collections and break down the different formats you share them in.

Video Transcript:

Marketproof strives to make real estate information easily accessible and shareable. If you are a real estate professional, this video is for you. We’re here to help you become more efficient and even better at what you do.

Marketproof Pro Collections is a powerful tool for organizing and comparing groups of properties. It keeps you informed with any new activity related to those properties and makes it easy to share insights with your colleagues and clients. You can add any type of property—whether it’s buildings, individual units, townhouses, or even a mix.

To create a Collection, start by conducting a property search. For example, I’m going to find the top-selling new developments in Brooklyn and create a collection. Select the buildings you want to include by checking the boxes on the left side. Once you’ve selected one or more buildings, the “Add to Collection” button will appear. Click the button, name your collection, and hit save. We’ve just created our first Collection! Alternatively, you can add properties directly to a Collection using the “Add” button at the top right of any property page. Once your Collection is created, you can access it in the sidebar.

From the sidebar, you can enable notifications to receive email updates about any new activity related to your properties, such as new sales. You can also rename, delete, or download the Collection. Clicking on a Collection name will expand it, showing all included properties. From there, you can click on any property to view its details.

When you’re ready to share, click the “Share” button. A page will appear with several customization options. First, you can choose from three formats to present your Collection: Grid View, which is a visually engaging layout that includes detailed information about each property, such as sales progress, amenities, and location. Clicking on a property will display a pop-up with more details. Comp View offers a side-by-side comparison format that highlights key data, such as the asking price per square foot and price range. You can still click through for additional property details. PDF is a printable format designed specifically for sharing physical copies of your Collection.

You can further personalize your Collection by adding headings and descriptions. For instance, if you’re preparing it for a specific client, you can tailor the heading just for them. If you’re sharing your Collection with prospective buyers, you can include a “Request Information” or “Schedule a Tour” message, making it easy for them to contact you directly through the Collection page. For clients who prefer detailed analytics, you can include stats such as available and listed units, percent sold, and price range.

Once your Collection is ready, you can customize the link to make it more personal—use your name, your client’s name, or a description of the Collection’s purpose. Finally, choose “Save and Copy Link.” You can then paste the link into an email or text message, making it simple to share. You’ve now created a Collection of properties that’s personalized and tailored to your needs.

Collections is a versatile tool that serves a variety of real estate needs. Whether you’re a real estate agent helping clients find a home or a developer comparing projects, Collection makes organizing, analyzing, and sharing property insights easier.

Start using Collections today with Marketproof Pro and see how it transforms your workflow.

Marketproof Pro subscribers can create Collections today.

Sign up for a 7-day free trial to use Collections and the rest of Marketproof Pro.

Photo courtesy of 462 St Marks Ave.