Marketproof Playbooks: Step-by-Step Guides to Win More Listings

The best listings don’t come from waiting. They come from working your market with the right data and a smart plan.

That’s why we built the Marketproof Playbooks: practical, step-by-step guides that show you how to use Marketproof Pro to find the right owners and start real conversations. Each playbook brings together Owner Outreach, the Marketing Center, and Marketproof’s research tools into a prospecting strategy you can follow from first search to first contact.

Whether you’re targeting expired listings or building long-term market coverage, Marketproof Pro gives you the data and these playbooks give you the framework to put it to work.

Expired Listings Playbook

When a listing expires, the owner is still motivated to sell. They just need a better strategy. This playbook shows you how to use Owner Outreach to find expired listings fast, research the owner and property history, and build a pitch rooted in data rather than pressure. Speed matters in this game, and the broker who shows up first with real market insight wins the conversation.

>> Read the Expired Listings Playbook

Market Coverage Playbook

Not every deal starts with an expired listing or a cold call. The best brokers build relationships with owners long before a property hits the market. This playbook shows you how to use Owner Outreach to define your target market, build an owner list, plan your outreach channels, and maintain a consistent cadence of data-backed communication that positions you as the go-to expert in your area.

>> Read the Market Coverage Playbook

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