Marketproof Marketing Center Success: Creating Comp Reports that Win More Deals

With Marketproof Pro’s Marketing Center, real estate agents can quickly create polished comparative market reports (CMA) that present a property’s market price and support that price by comparing it with recently sold properties, currently listed properties, and incorporating important neighborhood and market-level trends.

Whether pitching to sellers or negotiating on behalf of buyers, comparative market reports provide the research to support your pricing strategy. Use them to demonstrate your local expertise, justify offers, and build trust with clients.

This video guides you through the Marketproof Pro Comp Report feature from start to finish, demonstrating its ease and impact. What you’ll see is that it’ll do more for you with less work, including selecting the comps, which you can change if you want to, writing the analysis, and creating the charts and graphs.

Video Transcript:

Marketproof strives to make real estate information easily accessible and shareable. If you are a real estate professional, this video is for you. We’re here to help you become more efficient and even better at what you do.

Today, I will show you how to create and share a Comp Report using the Marketing Center.

Marketproof uses the latest technology to generate visually appealing, detailed, and data-backed property comp reports in seconds.

Unlike typical comp reports that only rely on comparable sales, Marketproof incorporates additional key data points—including past sales history, market appreciation, days on market, and pricing trends.

More, Marketproof’s reports don’t just give you numbers and charts. Marketproof’s reports include written text describing the information provided, enabling people who prefer written text to get the most out of the reports.

Let’s get started.

In Reports, choose “Comp Report.” You’ll be prompted to select a subject property for evaluation. You can generate a comp report for a condo, co-op, or townhouse.

Search for the property by entering the building address and unit number. Next, confirm the property details. If you have a price in mind, you can enter it or leave it blank.

And with just that, the report is generated.

The report includes a suggested listing price along with a summary of how it was determined.

It also includes key insights such as average days on market, discounts, and cash buyer trends — information that will help communicate how long it may take to sell the property.

If the auto-generated price or copy isn’t quite right, simply click ‘Edit’ to make changes.

The following two pages of the report compare the subject property to similar active listings and recent sales, providing insight into the competition and expected sale price.

If the comps aren’t exactly what you want, click the ‘Change Comp’ button. You can browse similar properties, search nearby, or enter an address to find a specific property. Use the ‘See Details’ button to review each comp more closely. Once you’re happy with the comps, use the ‘Update Suggest Price’ toggle to either recalculate the price or keep it as is.

A neighborhood analysis follows, featuring written summaries on supply and demand, price trends, days on market, and discounts—offering a broader view of market conditions for similar properties in the area.

Customize the report with your brand by uploading your logo and adding your contact information. Customize the look of your report with a theme. We have a variety of predefined themes to choose from. With Custom Options, you can customize it further.

When you are satisfied with your report, click “Download Report.” This will save your report as a PDF.

The report is formatted for printing so that you can print copies of your report for your next meeting.

The Marketproof Comp report is clean and easy to understand, with data, charts, and text that help you present as a truly knowledgeable professional.

Comp reports have never been easier to make. Get better comp reports today with Marketproof Pro and win more business.

Marketproof Pro subscribers can use Marketing Center today.

Sign up for a free 7-day trial to use Marketing Center and the rest of Marketproof Pro.

Photo courtesy of Claremont Hall.