Podcast: Target Your Marketing with Personalized Market Reports from Marketproof Pro

With Marketproof Pro‘s Marketing Center, you create market reports, social posts, newsletters, and postcards in minutes.

This podcast discusses why Market Reports from the Marketing Center are game-changing for everyone, whether a tech quiz or just learning how to do digital marketing.

Podcast

Imagine this:
You need to prep for a client meeting, or you want to launch a killer marketing campaign, or maybe you just want to stay in the know about market trends, and you could whip up a professional-looking market report in minutes.

Podcast Transcript

0:00: Hey, everyone, welcome back.
0:01: You know how we’re always talking about how data is king in real estate?
0:05: Yeah, it really is.
0:06: Well, today we’re going to take a deep dive into how to make that work for you.
0:10: Sounds interesting.
0:11: It is.
0:12: We’re talking about Marketproof Pro’s marketing center and how it can help you create awesome market reports, like seriously professional stuff.
0:19: Oh wow, that’s pretty cool.
0:21: I’ve heard about Market Proof Pro, but I’ve never actually used it myself.
0:24: Oh, it’s a game-changer for sure.
0:25: So tell me what’s so special about it.
0:27: Well, think about this.
0:29: How much time do you usually spend putting together those market reports for your clients?
0:35: Honestly, way too much.
0:37: Right?
0:37: It’s like a never-ending cycle of spreadsheets and graphs.
0:40: Yeah, and getting them to look nice.
0:42: Forget about it.
0:43: Exactly.
0:44: But with Marketing Center, you can literally generate reports in minutes.
0:49: Hold on, minutes.
0:50: Are you serious?
0:51: Totally serious.
0:52: And they don’t just look, you know, thrown together either.
0:54: They have a whole library of pre-built templates.
0:57: Oh, so they’re like those cookie-cutter templates you see everywhere.
1:00: Not at all.
1:01: They’re just a really solid starting point.
1:03: You’ve got options for overall market overviews, new developments, luxury markets, you name it.
1:09: OK, so that sounds helpful for like.
1:11: Getting the ball rolling.
1:14: But can you really customize them?
1:16: Like, make them your own.
1:16: I want my brand to stand out.
1:18: Absolutely.
1:19: You can add your own branding, your logo, contact info, and it goes way deeper than that.
1:24: You can pick different themes, colors, fonts.
1:27: Wait, like actually choose different fonts, not just like Times New Roman or Ariel.
1:31: Yeah, like you can make it really sleek and modern.
1:35: Or go for a classic elegant vibe, huh.
1:39: So you can actually match the report’s style to, like, the neighborhood or the type of properties you’re featuring.
1:45: Now you’re getting it.
1:46: This is actually making me excited to try this thing out.
1:48: I knew you’d come around, but hold on, how much control do you actually have over the content?
1:53: So this is where it gets really cool.
1:55: Remember we were talking about becoming that.
1:57: Neighborhood expert.
1:58: Well, you can choose exactly which area you want your report to focus on, like down to the street level.
2:04: Pretty much boroughs, neighborhoods, or even a custom area that you draw right on the map.
2:09: So let’s say I have a client who’s obsessed with Billionaires’ Row.
2:14: Yeah.
2:15: Could I just outline that little section of Manhattan and generate a report on those luxury properties, boom, that’s exactly what you can do.
2:23: OK, wow, that’s impressive.
2:25: You could give a client a report tailored to exactly what they’re interested in.
2:29: And think about the impact.
2:30: It shows them you’re not just some agent throwing random listings at them, right?
2:35: You’re the expert on that specific market, and you’re giving them hyperlocal insights.
2:39: It’s all about adding value for your clients, 100%.
2:43: And don’t forget about the date ranges.
2:45: You can compare different time periods to show market trends.
2:49: OK, so you can show what happened in the market last year compared to this year.
2:52: Exactly.
2:53: It helps tell that data-driven story, you know.
2:56: So it’s not just showing what’s happening now, right, but also how things have changed over time.
3:01: That context is so important, so important.
3:04: OK, I’m really curious about the data itself now.
3:06: What kind of info we’re talking about?
3:08: You get all the essentials.
3:10: Number of contracts signed, days on market, closing prices, all of that.
3:14: OK, that’s all pretty standard stuff though, but it goes deeper.
3:17: You can also see inventory levels.
3:19: That’s key for figuring out if it’s a buyer’s market or a seller’s market.
3:23: Hold on, can we back up for a second?
3:24: I think it’s important to explain what inventory levels actually mean.
3:28: Yeah, good point for people who aren’t real estate pros, you know, totally.
3:31: So basically, inventory level is how much available property there is out there at a given time, right?
3:37: And that’s how you know if it favors buyers or sellers.
3:40: It’s all about supply and demand.
3:42: Exactly.
3:43: And understanding that can make a huge difference for anyone making decisions about real estate.
3:47: Absolutely.
3:48: So what other juicy data points can you find in these reports?
3:52: 01 of my favorites is absorption rate.
3:55: Absorption rate, what’s that?
3:56: It basically tells you how fast properties are selling in a certain area.
4:01: OK, so high absorption rate means things are moving quickly.
4:06: Yep.
4:06: Hot market buyers got to act fast.
4:09: A lower rate means things are moving slower.
4:11: Got it.
4:12: So it’s a way to see how competitive the market really is.
4:14: That’s it.
4:15: Now you’re seeing the power of these reports.
4:17: They really help you understand the story behind the numbers, which is so much more helpful than just a bunch of stats.
4:22: Exactly.
4:22: And here’s the thing: the marketing center is all about balance between automation and personalization.
4:30: OK, explain that to me.
4:31: So, The report text is generated automatically based on your choices, right?
4:37: But, and this is key, you can edit it.
4:40: You can add your own insights, commentary, even personal stories to connect with your clients.
4:45: Oh, that’s smart.
4:46: So you’re not stuck with just the generic stuff.
4:48: Nope, you can really make it your own.
4:50: So, like, imagine you’ve got this awesome report all customized and everything.
4:54: How do you actually share it with people?
4:56: OK, so getting these reports in your client’s hands is easy peasy.
4:59: The simplest way is to download it as a PDF.
5:02: OK, pretty straightforward.
5:03: You can attach it to emails, use it in presentations, whatever you want.
5:07: Makes sense.
5:07: That works for like one on one client stuff.
5:10: Yeah.
5:10: But what about reaching more people, like potential clients who don’t even know you yet?
5:15: Oh, that’s where the real marketing magic comes in.
5:17: OK, I’m intrigued.
5:19: Tell me more.
5:20: So picture this.
5:21: You’ve got a fantastic report highlighting everything amazing about a specific neighborhood.
5:28: You could email that out to your entire client list, boom, instant expert status.
5:33: I like it.
5:33: It’s like giving them a taste of what you know, exactly, and it shows them that.
5:38: You’re the go to person for that area.
5:40: But what if someone’s totally new to the area, they wouldn’t even be on your email list yet.
5:44: , you’re thinking like a true marketer, and that’s where things get even cooler.
5:48: You know those online flip books you see on websites?
5:51: Yeah, those are pretty cool.
5:51: You can actually upload your market proof pro report to this platform called ISU.
5:57: ISU.
5:57: It makes this sleek, interactive flip book.
6:00: You can put it on your website, share it on social media.
6:02: Oh, I see where you’re going with this.
6:04: It’s like a lead magnet.
6:05: You got it.
6:06: People are always curious about the market, especially if they’re thinking about buying or selling, right?
6:11: So you offer them valuable info for free and they give you their contact info to get the full report.
6:18: Genius, win-win.
6:20: You get to show off your expertise and generate leads, and potential clients get access to all this great market data, right, they can make more informed decisions.
6:29: But wait, there’s more.
6:31: The marketing center isn’t just about reports.
6:33: Wait, seriously.
6:35: There’s even more to this thing.
6:37: They have a whole tool kit to help you with your marketing.
6:39: OK, you’ve got to tell me about these goodies.
6:41: What else is in there?
6:42: Think social media post templates, ready to go.
6:45: Catchy visuals, engaging copy, it’s all done for you.
6:48: Wow, so you don’t even have to come up with the content.
6:50: They even have newsletters, customizable, ready to send to your subscribers.
6:54: So you can keep them updated on what’s happening in the market, show off your expertise, and if you like traditional marketing.
7:01: They even have postcard templates.
7:03: Postcards.
7:04: Really?
7:04: Old school.
7:05: I kind of like it.
7:05: You can customize them, send them to specific neighborhoods, target that hot market.
7:11: Oh, I see.
7:12: You could send a postcard with like a beautiful property on it and highlight some key data points from their report to show its value.
7:20: Now you’re getting it.
7:21: It’s all about reaching people where they are, right, giving them the info they need in a way that works.
7:27: MarketProof Pro really takes a holistic approach to real estate marketing, don’t you think?
7:32: It’s like they’re not just giving you a tool, they’re giving you a strategy.
7:36: That’s the perfect way to put it.
7:37: They’re empowering you to be a data-driven.
7:39: Storyteller.
7:40: Love that.
7:41: Using market insights to make smarter decisions and connect with your audience.
7:45: And the best part is you don’t need to be some tech genius to use it.
7:48: Yeah, I was going to say this sounds way too complicated, super user friendly.
7:52: So let’s break this down for our listener.
7:54: What does all this mean for them?
7:56: How can they use this?
7:57: Imagine this.
7:59: You need to prep for a client meeting, or you want to launch a killer marketing campaign, or maybe you just want to stay in the know about market trends, and you could whip up a professional looking market report in minutes.
8:12: OK, that would be a game changer for sure.
8:14: It gives you a serious edge, whether you’re an agent, an investor, or just someone who wants to make smart choices about buying or selling, because everyone needs to understand their local market.
8:23: Right?
8:24: You can’t just rely on gut feelings.
8:26: You got to have the data to back you up.
8:28: Exactly.
8:29: And with Markproof Pro, you don’t need to be some data scientist to get those insights.
8:34: That’s what I like to hear.
8:35: I’m not a numbers person, so they make it super easy to use.
8:38: It’s impressive and understandable.
8:40: Here’s something to think about.
8:42: How could you use hyperlocal data like this to get ahead?
8:46: Ooh, good question.
8:47: Could it help you land that dream listing or negotiate a better price?
8:52: Maybe just feel more confident about your real estate moves.
8:55: The possibilities are kind of endless.
8:57: It’s all about understanding the power of data, and MarketProof Pro puts that power right in your hands.
9:03: Couldn’t have said it better myself.
9:05: They give you the tools to turn that data into action.
9:08: Creating those eye catching reports, targeted marketing materials, even just having more informed conversations.
9:13: It’s all there.
9:14: So, if you’re ready to take your real estate game to the next level, I highly recommend checking out MarketProof Pro.
9:21: They have a START YOUR FREE TRIAL.
9:23: Oh, that’s nice.
9:24: You can explore all the features, see how easy it is to use.
9:27: Totally.
9:27: And if you’re not sure if it’s right for you, hey, that free trial is risk free.
9:32: Exactly.
9:33: You can see how it can help you achieve your goals.
9:35: Yeah, because a report just sitting on your computer doesn’t do you any good, right?
9:39: Right.
9:39: You got to get it out there.
9:40: So how does MarketProof Pro help you do that?
9:43: Well, the easiest way is to download it as a PDF.
9:46: OK, so you can like attach it to emails, put it in presentations, even print physical copies if you’re old school.
9:53: Right, right, I get that.
9:55: But what about if you want to reach a wider audience?
9:58: , you’re thinking bigger.
10:00: I like it.
10:01: Yeah.
10:02: Like people who might be interested in working with you but haven’t reached out yet.
10:06: OK, so remember how we talked about becoming that neighborhood.
10:09: Imagine you create this awesome report on like the hottest neighborhood in your market.
10:15: You could send that report out as an email blast to your whole client list.
10:20: I see what you mean.
10:21: It’s like you’re showing them exactly what you know.
10:23: Exactly.
10:24: You become the go to source for info on that area.
10:27: OK, I’m following.
10:28: But what if someone’s totally new to the area?
10:32: Like they haven’t even thought about contacting an agent yet.
10:34: You’re good.
10:35: That’s where it gets even more interesting.
10:36: Yeah ever seen those?
10:37: Online flip books.
10:38: Yeah, those are pretty cool.
10:40: You can actually upload your Market proof pro report to this platform called Issue and it turns your report into this sleek interactive flip book.
10:50: Oh, I see.
10:51: You can embed it right on your website or share it on social media.
10:54: , that’s smart.
10:55: So it’s like a lead magnet.
10:57: Bingo.
10:57: People are always curious about the market, always.
11:00: Especially if they’re thinking about buying or selling.
11:02: Exactly.
11:03: So you’re offering them valuable info for free, and in return they give you their contact info to access the full report.
11:10: That’s brilliant.
11:11: You get to show off your expertise and you generate leads.
11:14: Exactly.
11:14: Everyone wins, but guess what?
11:16: There’s even more to the marketing center.
11:18: It doesn’t stop at reports.
11:20: Hold on, are you serious?
11:21: There’s more.
11:22: There’s a whole tool kit in there to help you boost your marketing.
11:25: OK, this is getting better and better.
11:27: Tell me everything.
11:29: What else is in this magical tool kit?
11:31: So they’ve got these social media post templates.
11:34: OK, so you don’t have to start from scratch every time you post.
11:38: Nope.
11:38: They’re ready to go with eye-catching visuals and engaging copy.
11:42: So it’s like done for you, pretty much.
11:45: And they have customizable newsletters too.
11:47: Newsletters nice.
11:48: Keep your subscribers in the loop, share your insights, all that good stuff.
11:52: It’s like staying top of mind.
11:54: Exactly.
11:55: And if you like the old school approach, they even have postcard templates.
11:58: Wait, really?
12:00: Postcards, who still uses those?
12:02: Hey, don’t underestimate the power of print.
12:05: You can customize them and send them out to specific neighborhoods.
12:09: Oh, like target a really hot market.
12:11: Yep.
12:12: Imagine sending a postcard with a picture of a beautiful property, and then you can highlight some of the key data points from the report, right?
12:20: Show its value, make it irresistible.
12:22: That’s a really smart way to like blend digital and traditional marketing.
12:26: It’s all about reaching people where they are and giving them the information they need in a format they like.
12:32: It’s the options, right?
12:33: Exactly.
12:34: Don’t you think Marketproof Pro takes a really holistic approach to real estate marketing?
12:38: Totally.
12:39: It’s like they’re not just throwing a tool at you and saying, figure it out.
12:43: They’re giving you a whole strategy.
12:45: It’s impressive.
12:46: I love that.
12:47: They empower you to be a data-driven storyteller.
12:50: Yes.
12:51: And you can use those market insights to make better decisions and connect with your audience in a meaningful way and hopefully close more deals.
12:59: That’s the goal.
13:00: And the best part is you don’t have to be some kind of tech wizard to use it.
13:04: Yeah, because that’s my biggest fear.
13:06: I get it, but it’s really user friendly.
13:08: So for our listeners out there, what does this all mean for them?
13:12: How can they?
13:12: Take this knowledge and actually use it.
13:15: Well, think about it.
13:16: Imagine you need to prep for a client meeting or you want to launch a marketing campaign that actually works, or maybe you just want to stay on top of the market trends and you can just whip up a professional looking market report in minutes.
13:29: I’m telling you that would be a game changer.
13:31: It would give you such an edge, whether you’re an agent.
13:34: An investor or just someone trying to make smart real estate decisions, because knowing your local market is crucial, absolutely crucial.
13:41: You can’t just rely on what you hear from other people or, you know, your gut feeling, right?
13:46: You’ve got to have the data to back you up.
13:48: And with MarketProof Pro, you don’t have to be a data scientist to get those insights.
13:52: No spreadsheets, no complicated formulas.
13:55: It’s all laid out for you.
13:56: Easy to understand, easy to use.
13:58: So here’s a question for our listeners.
14:00: Think about how you could use this hyperlocal market data to get ahead.
14:04: Oh, good one.
14:06: Could it help you snag that amazing listing?
14:09: Maybe get a better price on a property or even just feel more confident in your real estate moves.
14:14: The possibilities are pretty amazing when you think about it.
14:17: It’s all about harnessing the power of data, and MarketProof Pro makes it so simple to do just that.
14:23: Couldn’t have said it better myself.
14:26: They give you the tools to turn data into action, creating amazing reports, targeted marketing, more informed conversations.
14:33: It’s all there at your fingertips.
14:35: It really can make a difference.
14:36: It’s like having a secret weapon in your back pocket.
14:39: Totally.
14:39: You’re not relying on gut feelings anymore.
14:42: You’ve got the data, solid facts to back up your decisions, right?
14:46: And the best part is with Marketproof Pro.
14:49: You don’t need to be a data expert to use it.
14:52: That’s a relief because I’m definitely not a numbers person.
14:55: It’s designed for everyone, whether you’re a tech quiz or you just learned how to turn on a computer.
15:00: Speaking of learning, let’s throw this back to our listeners.
15:03: Yeah, let’s get them thinking.
15:04: How could you use this kind of hyperlocal data to get ahead?
15:08: Hm, good question.
15:11: What are some ways our listeners can use it?
15:13: Well, could you see yourself landing that dream listing?
15:16: Because you’ve got the data to show why your pricing strategy is the best.
15:20: Woo!
15:20: Yeah, I could see that.
15:22: Or maybe you’re buying a property and you can negotiate a better price because you understand the market better than the seller.
15:28: OK, that would be awesome.
15:29: Or maybe you just want to feel more confident about your real estate moves.
15:32: Knowledge is power, right?
15:34: Having the right information can make all the difference, and that’s what MarketProof Pro gives you.
15:39: It’s the power of data.
15:40: And it’s more accessible than ever.
15:42: You don’t need a fancy degree or expensive software to make it work for you.
15:47: It’s right there in your hands.
15:49: So if you’re ready to step up your real estate game, I highly recommend checking out Marketproof Pro, especially since they offer a free trial, you can test drive all the features, see how it works for seven whole days.
16:02: Plenty of time to explore everything and decide if it’s right for you.
16:05: There’s no risk.
16:06: Nope, no risk at all.
16:08: You can see how it can help you reach your goals.
16:10: Exactly.
16:11: And until next time.
16:13: Happy analyzing

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Photo courtesy of Bergen Brooklyn.